Alicia is an established, big-hearted entrepreneur and passionate advocate for supporting women and families who have been affected by breast cancer.
Before embarking on her journey into entrepreneurship and advocating for breast cancer survivors, Alicia spent over 19 years working in the hospitality industry wherein she had the opportunity to work with several esteemed organizations.
Her strong business acumen combined with her passion for supporting women led her in 2005 to found the successful Premier Jour Lingerie and Swimwear, a boutique that provides its customers with unique lingerie and swimwear as well as certified bra and breast prosthesis fittings. In conjunction with founding Premier Jour, Alicia worked with a major hospital in Toronto on the development of an official Bra and Breast Prosthesis Fitting Guide. This work inspired Alicia to create after BREAST CANCER in 2012 a charitable organization focused on ensuring financially strained survivors of breast cancer have access to the necessities they need. She understands and is fiercely passionate about the importance of helping breast cancer survivors find fitted prostheses and bras as part of their recovery journey. Under Alicia’s leadership, after BREAST CANCER involves over 300 volunteers and interns and has helped support 2,181 women to date. Alicia is also the founder of Bras for Congo, a charitable organization that distributes donated bras broad to hospitals in the Congo.
Alicia is an active leader and understands the needs of everyday people who are looking to their Government for leadership, support, and access to quality and reliable services. Alicia is now ready to take her love of public service to Queens Park. Her new goal is to ensure that the people of Scarborough Guildwood always have the opportunity to support their families and follow their dreams.
Alicia strongly believes in giving back to the community. She is an active board member of Corso Italia BIA, a member of Rotary Club and supports several non-profit events, including Covenant House-Celebrate Mom. She lives with her husband John Vianga, a Computer Systems Engineer. They have been married for 20 years.